Finding Your Audience

You know those Hallmark commercials advertising their holiday gizmos? That's right, the ones where someone gets one, triggers it, and laughs and laughs when they see it move and sing. I have the feeling I'm not the only one who thinks that reaction is a little overdone, and I'm probably not the only person to think "that has a limited lifetime for being interesting." The problem may actually be that Hallmark is marketing to the wrong demographic -- I think I found the perfect target for these things:



The penguin shakes, the snowman bobs from side to side, and the dog barks and twitches while they sing. 15 minutes later, Daniel's still triggering it:



Joshua was just as interested in it, and they've set it off enough that it's now on its second set of batteries. It was a thoughtful gift from a friend, and the boys have played with it more than some of the toys we've gotten them!